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Instagram: Photo elicitation

"I hate it when they use marketing speak...it's like they are trying to be a cool teen"

"...wait?...where are you supposed to sleep?

"this is like what I expected, but i guess its because its an actual person"

"I prefer the factual ones"

Two participants commented on how some of the posts weren't even of the properties themselves, they were just metaphors which was not exactly helpful.

"...ugh, thats not impressive"

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